Dogfish Head Craft Brewery’s Founder and President Sam Calagione will serve as the magazine’s Executive Editor and has worked with the Pallet team to create a magazine designed for the craft beer community.
This new magazine will showcase science, history, music, art and craft beer, catered towards what Pallet calls the ‘intellectually curious.’
According to the creators, the first issue will feature stories from around the world including Zambia’s 1970’s Zamrock scene, Mexico’s Tarahumara running tribe, and America’s big rig trucking culture. The new read will also include interviews with writer Gay Talese, comedian Eric Wareheim (Tim & Eric), and a profile story about country music icon, Dolly Parton.
Along with Calagione, Pallet is led by editorial team Rick Bannister and Nadia Saccardo, the founding editors of the Australian men’s quarterly, Smith Journal.
“A few years ago, we noticed people were into craft beer like we are, but they also have a much broader range of interests,” said Saccardo. “So in creating Pallet, we wanted to make a magazine that reflected that curious nature, rather than just focus on beer.”
Calagione was pulled on board by Bannister and Saccardo for his “off-centered” perspective that Dogfish Head is based on.
“People who are interested in everything – that’s who we love and want to connect with,” said Bannister. “From recreating ancient beers to writing books to rapping in a beer-geek hip-hop group, no one embodies that eclectic, adventurous spirit better than Sam.”
There are many reasons by Calagione was interested in collaborating with a print magazine in the heart of the online era.
“Nowadays, not many things have the power to make people slow down, focus and truly appreciate what’s in front of them,” said Calagione. “Craft beer is one and a thought-provoking, visually enticing magazine is another. I saw that connection as soon as Rick and Nadia approached me with the idea.”
To learn more about this new magazine, click here allthingspallet.com.