Delaware Tech Attracts Students, Local Businesses for Social Media Conference
The fourth annual Social Media Conference was led by big names in the Sussex County area, who use social media to better their businesses on a daily basis.
The keynote speaker for the event was President of SoDel Concepts, Scott Krammerer. Moderator and founder of Social Butterfly, Stefanie Roselle, joked with the crowd saying attendance increased dramatically this year because of his presence.
Roselle’s company, Social Butterfly, is a full service social media, marketing company. The company runs social media campaigns for different businesses throughout the state.
“There are a lot of big names in our industry, here at this conference, that are willing and able and ready to teach and educate social media managers and business owners on how to develop a strategy, how to grow their business socially and really how to capture the market,” Roselle said.
The afternoon’s goal was to give listeners a road map for connecting with and engaging their audiences using social media.
Michelle Keenan is an English instructor at Delaware Tech and she brought her business management and english students to the event.
“We figured this is a great opportunity for them to learn more about running businesses and management, as well as something they can do with communication and social media,” Keenan said.
Experienced social media experts, including Mariah Calagione from Dogfish Head Brewery, Lisa Flowers from Flowers Media Matters and Deserie Lawrence from GNPR Social, broke down the latest and best social media tools and strategies into easy-to-understand pieces.
Next year’s Social Media Conference is set for Thursday, Feb. 16, 2017. To learn more about the event, follow this link.
Here’s what a few experts had to say: